{"product_id":"7-jet-ice-purple","title":"7\" Jet Ice Purple","description":"\u003cp\u003e\u003cstrong\u003eA diving jet that turns heads and triggers strikes.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eMorris Lures 7\" Reverse Jet\u003c\/strong\u003e is designed to dive deep, track below the surface, then turn and \u003cstrong\u003eslap the water with explosive surface action\u003c\/strong\u003e. This unique motion creates a powerful combination of smoke trail, bubble stream, and sudden surface commotion that predators can’t ignore.\u003c\/p\u003e\n\u003cp\u003eBuilt to run clean across the spread, the Reverse Jet performs well in multiple positions, but it truly shines on the \u003cstrong\u003eshort rigger\u003c\/strong\u003e where its dive-and-slap action consistently pulls fish up into the spread. When targeting \u003cstrong\u003eahi\u003c\/strong\u003e, this lure has earned a reputation as a dependable producer.\u003c\/p\u003e\n\u003cp\u003eLike all Morris Lures, it is \u003cstrong\u003ekeel weighted\u003c\/strong\u003e to help the lure track straight and maintain balanced action in the water.\u003c\/p\u003e\n\u003cp\u003eHandcrafted in \u003cstrong\u003eHawai‘i\u003c\/strong\u003e and built to fish hard.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eQuick Specs\u003c\/h3\u003e\n\u003cp\u003eLength: \u003cstrong\u003e7\" class lure\u003c\/strong\u003e\u003cbr\u003eHead Style: \u003cstrong\u003eReverse Jet\u003c\/strong\u003e\u003cbr\u003eHead Weight: \u003cstrong\u003e6 oz\u003c\/strong\u003e\u003cbr\u003eHead Length: \u003cstrong\u003e3.5\"\u003c\/strong\u003e\u003cbr\u003eAction: \u003cstrong\u003eDeep dive followed by surface slap\u003c\/strong\u003e\u003cbr\u003eWeighting: \u003cstrong\u003eKeel weighted for balanced tracking\u003c\/strong\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eWhy Fishermen Run It\u003c\/h3\u003e\n\u003cp\u003e• Unique \u003cstrong\u003edive-down then surface slap action\u003c\/strong\u003e\u003cbr\u003e• Creates a strong \u003cstrong\u003ebubble trail and smoke\u003c\/strong\u003e underwater\u003cbr\u003e• \u003cstrong\u003eKeel weighted\u003c\/strong\u003e to keep the lure tracking straight\u003cbr\u003e• A proven \u003cstrong\u003eahi producer\u003c\/strong\u003e in offshore spreads\u003cbr\u003e• Reliable performance across a \u003cstrong\u003ewide range of trolling speeds\u003c\/strong\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eBest Trolling Positions\u003c\/h3\u003e\n\u003cp\u003e• Short Rigger\u003cbr\u003e• Long Rigger\u003cbr\u003e• Long Corner\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eTarget Species\u003c\/h3\u003e\n\u003cp\u003eYellowfin Tuna (Ahi)\u003cbr\u003eMahi Mahi\u003cbr\u003eWahoo (Ono)\u003cbr\u003eMarlin\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eHandcrafted in Hawai‘i by Morris Lures. All lures are keel weighted for consistent performance and built for fishermen who expect their gear to perform offshore.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6\u003e\u003cem\u003e*We cannot always guarantee skirt colors depending on availability.  If we are out of a particular skirt we will try in the best of our ability to replace with another great option. 🤙 \u003c\/em\u003e\u003c\/h6\u003e\n\u003ch6\u003e\u003cbr\u003e\u003c\/h6\u003e\n\u003ch6\u003e\u003cem\u003e\u003cb\u003eRelease Date 2\/2024, 6\/2025, 11\/2025, 6\/2026\u003c\/b\u003e\u003c\/em\u003e\u003c\/h6\u003e","brand":"Morris Lures","offers":[{"title":"Head Only","offer_id":39343368568880,"sku":null,"price":49.95,"currency_code":"USD","in_stock":true},{"title":"Skirted Head","offer_id":39343368601648,"sku":null,"price":67.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0281\/6409\/6048\/products\/custom_resized_acded19c-afe2-46f9-bd9f-0101bb8bdd3d.jpg?v=1616190276","url":"https:\/\/morrislures.com\/products\/7-jet-ice-purple","provider":"Morris Lures Hawaii","version":"1.0","type":"link"}